same year I decided to move back to NYC the New York Times singled out the
South Bronx as the next frontier, for developers, renters and homeowners. I
couldn’t believe it! Back in the 70’s the neighborhood was infamous for being
the poster child for urban decay. But the borough has since become a vibrant,
yet underserved community. I saw in this community so much of myself that I
couldn’t help falling in love with the South Bronx.
attributes my neighbors’ posses are those I admire and wish to reflect in our
brand: resilience, determination, and strength. Growing up in a neighborhood
plagued by poverty and crime isn’t easy, for the children that inspire us, and
Ojala Threads. But we are all determined to move forward, using our heritage as
a foundation to build on.
Eventually Ojala Threads hopes to bring
manufacturing and print technology to the South Bronx that would support other
small businesses, and tap into the potential of our neighbors. Our ultimate
goal is to launch a small "campus" that would include cut and sew
machinery, print operations and a storefront.